New "Shop the Look" online commerce feature launches in time for fall sports calendar
Company size: Enterprise Region: North America Industry: Retail Products: ChatGPT, Codex Engagement
Higher engagement than the previous Shop the Look experience
How Fanatics and OpenAI streamline the fan experience
Fanatics uses OpenAI to help fans complete their game-day outfits with Shop the Look. Testing across roughly 30,000 MLB products showed 10% higher engagement
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via OpenAI News
Curated & Verified Aggregation
Monday, October 26, 2026
2 min
Original reporting by OpenAI News
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