# How Fanatics and OpenAI streamline the fan experience

> **Publication**: aitalky (Independent AI Journalism)
> **Canonical Citation URL**: https://aitalky.vercel.app/news/how-fanatics-and-openai-streamline-the-fan-experience
> **Original Source**: [OpenAI News](https://openai.com/index/fanatics-streamline-fan-experience)
> **Author**: OpenAI News Staff (undefined)
> **Published Date**: Monday, October 26, 2026
> **Category**: PRODUCTS
> **Tags**: AI, OpenAI News, products

## Executive Summary
Fanatics uses OpenAI to help fans complete their game-day outfits with Shop the Look. Testing across roughly 30,000 MLB products showed 10% higher engagement



## Full Coverage
New "Shop the Look" online commerce feature launches in time for fall sports calendar

Company size: Enterprise Region: North America Industry: Retail Products: ChatGPT, Codex Engagement

Higher engagement than the previous Shop the Look experience

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