# The new human-crafted Apple Music brand matters in an AI world

> **Publication**: aitalky (Independent AI Journalism)
> **Canonical Citation URL**: https://aitalky.vercel.app/news/the-new-human-crafted-apple-music-brand-matters-in-an-ai-world
> **Original Source**: [Ars Technica AI](https://arstechnica.com/culture/2026/10/the-new-human-crafted-apple-music-brand-matters-in-an-ai-world/)
> **Author**: Aurich Lawson (undefined)
> **Published Date**: Wednesday, October 21, 2026
> **Category**: CULTURE
> **Tags**: AI, Ars Technica AI, culture

## Executive Summary
Opinion: In a world of AI slop, showing the human hands making things helps



## Full Coverage
Apple just revealed a new brand identity for Apple Music, with the expected turn to Liquid Glass. I'm not much of a fan of their new design language in general; this is where I admit that I'm still running MacOS Sequoia and have grumpy things to say about rounded corner radii and text legibility

It's just a trend, it will pass, and at some point I'll probably cave and upgrade when it starts actually affecting my ability to get work done, or more importantly get security updates. Once I adjust, I'll stop noticing it, and life will go on

As such, I wouldn't normally find an obvious rebrand like this notable, much less feel like I had much to say about it. But then I happened to catch Apple's behind-the-scenes video in my YouTube recommendations, and I realized I did have thoughts

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