# OpenAI's latest features take direct aim at the app store model

> **Publication**: aitalky (Independent AI Journalism)
> **Canonical Citation URL**: https://aitalky.vercel.app/news/openais-latest-features-take-direct-aim-at-the-app-store-model
> **Original Source**: [TechCrunch AI](https://techcrunch.com/2026/09/29/openais-latest-features-take-direct-aim-at-the-app-store-model/)
> **Author**: Sarah Perez (undefined)
> **Published Date**: Tuesday, September 29, 2026
> **Category**: PRODUCTS
> **Tags**: News, TechCrunch AI, AI

## Executive Summary
OpenAI is building out the pieces of an alternative to the traditional app store model, turning ChatGPT into a place where software can be discovered and used by people and AI agents alike



## Full Coverage
The focus of OpenAI's Dev Day on Tuesday may have been on its agentic assistants known as Dots , or its new AI models , but combined, the AI company's announcements pointed toward a bigger plan: a disruption of the traditional app store model. Taken together, today's announcements turn ChatGPT itself into the place where software can be discovered, launched, and used by people and agents alike

In addition, OpenAI introduced a way for people to bring their ChatGPT identity with them, while also allowing them to use their existing AI allowance in third-party apps

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