# Microsoft stops insisting you need a "Copilot+ PC"

> **Publication**: aitalky (Independent AI Journalism)
> **Canonical Citation URL**: https://aitalky.vercel.app/news/microsoft-stops-insisting-you-need-a-copilot-pc
> **Original Source**: [Ars Technica AI](https://arstechnica.com/gadgets/2026/09/microsoft-stops-insisting-you-need-a-copilot-pc/)
> **Author**: Scharon Harding (undefined)
> **Published Date**: Friday, September 25, 2026
> **Category**: PRODUCTS
> **Tags**: AI, Ars Technica AI, products

## Executive Summary
Microsoft's new Surface laptops forgo Copilot+ PC branding



## Full Coverage
Since 2024 , Microsoft has tried to sell "Copilot+ PC." The marketing initiative was aimed at making it easy for people to know which Windows systems were approved to run AI-accelerated workloads locally

But Copilot+ PC branding is nowhere to be found on the new Surface PCs Microsoft announced this week

Speaking with Windows Central , Brett Ostrum, corporate VP of Surface, said that the new Surface computers "are not called Copilot+ PCs" despite meeting the label's requirements

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