# Meta's Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps

> **Publication**: aitalky (Independent AI Journalism)
> **Canonical Citation URL**: https://aitalky.vercel.app/news/metas-muse-hits-10m-u-s-downloads-in-40-days-a-milestone-reached-by-only-11-other
> **Original Source**: [TechCrunch AI](https://techcrunch.com/2026/10/20/metas-muse-hits-10m-u-s-downloads-in-40-days-a-milestone-reached-by-only-11-other-apps/)
> **Author**: Sarah Perez (undefined)
> **Published Date**: Tuesday, October 20, 2026
> **Category**: INDUSTRY
> **Tags**: AI, TechCrunch AI, industry

## Executive Summary
Meta's AI companion Muse has surpassed 10 million U.S. downloads in its first 40 days, joining an exclusive group of apps that includes Threads. New data also shows Muse is retaining users at higher rates than its AI rivals



## Full Coverage
Meta's AI companion , Muse, is now one of only a dozen mobile apps to have reached 10 million U.S. downloads in its first 40 days on the market. According to new data from market intelligence provider Sensor Tower , Muse has seen 10.9 million downloads since its September debut, 10.2 million of which were in the United States

Only 11 other apps to date have reached this type of post-launch milestone, said Sensor Tower's senior insights analyst Kara Lee. The most recent of these was Meta's Threads, back in July 2023

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