# Meta says Muse has over 10M users, with shopping a top activity

> **Publication**: aitalky (Independent AI Journalism)
> **Canonical Citation URL**: https://aitalky.vercel.app/news/meta-says-muse-has-over-10m-users-with-shopping-a-top-activity
> **Original Source**: [TechCrunch AI](https://techcrunch.com/2026/10/21/meta-says-muse-has-over-10m-users-with-shopping-a-top-activity/)
> **Author**: Sarah Perez (undefined)
> **Published Date**: Wednesday, October 21, 2026
> **Category**: PRODUCTS
> **Tags**: AI, TechCrunch AI, products

## Executive Summary
Meta Muse users are adopting the app for shopping and personal productivity, the company said during Q3 earnings. The AI app now has over 10M users



## Full Coverage
Meta said during its third-quarter earnings call on Wednesday that its AI app Muse has been adopted by more than 10 million users, confirming estimates released earlier this week by market intelligence firm Sensor Tower

But it is how people are using it, and how much they're spending that has caught CEO Mark Zuckerberg's attention. Zuckerberg said about 25% of people who set up Muse now use it daily, helping improve retention

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