# ChatGPT can now virtually try on clothes for you

> **Publication**: aitalky (Independent AI Journalism)
> **Canonical Citation URL**: https://aitalky.vercel.app/news/chatgpt-can-now-virtually-try-on-clothes-for-you
> **Original Source**: [TechCrunch AI](https://techcrunch.com/2026/10/01/chatgpt-can-now-virtually-try-on-clothes-for-you/)
> **Author**: Sarah Perez (undefined)
> **Published Date**: Thursday, October 1, 2026
> **Category**: PRODUCTS
> **Tags**: AI, TechCrunch AI, products

## Executive Summary
OpenAI is rolling out new shopping features for ChatGPT that let users virtually try on clothing and accessories using their own photos and save products they like to a Favorites library



## Full Coverage
OpenAI is again experimenting with how its conversational AI assistant, ChatGPT, can help users as they shop online. On Thursday, the company announced the global launch of two new shopping features, including a way to virtually try on clothing and accessories and a new favoriting function that can help users save products they like for later reference

The updates arrive at a time when AI assistants are exploring consumer use cases around shopping. OpenAI already had to pivot from one of its earlier ideas in this space, an instant checkout feature that ended up not performing well. More recently, agentic AI startup Instinct began pushing product recommendations to users, but some felt that the proactive recommendations were an overreach, more akin to ads than helpful suggestions

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