# Apple is all in on AI — its own and everyone else's

> **Publication**: aitalky (Independent AI Journalism)
> **Canonical Citation URL**: https://aitalky.vercel.app/news/apple-is-all-in-on-ai-its-own-and-everyone-elses
> **Original Source**: [The Verge AI](https://www.theverge.com/ai-artificial-intelligence/1025245/apple-earnings-q4-ai)
> **Author**: Rani Molla (undefined)
> **Published Date**: Tuesday, November 3, 2026
> **Category**: INDUSTRY
> **Tags**: AI, The Verge AI, industry

## Executive Summary
Apple's latest earnings show how it's continuing to capitalize on the AI boom without busting its budget on the infrastructure spending consuming its competitors. Overall, Apple posted its best-ever fiscal year for revenue and earnings per share.



## Full Coverage
AI was mentioned 45 times on the quarterly earnings call

Apple's latest earnings show how it's continuing to capitalize on the AI boom without busting its budget on the infrastructure spending consuming its competitors

Overall, Apple posted its best-ever fiscal year for revenue and earnings per share. iPhone and Mac sales continued to grow strongly in the fourth quarter. iPhone revenue rose 17.5% from a year earlier to a September quarter record of $57.6 billion while Mac revenue climbed 24% to $10.8 billion, its highest level in four years. Shares nevertheless fell in premarket trading Tuesday after Apple warned that rising memory costs would squeeze its profit margins in the holiday quarter

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