# Apple CEO says the company doesn't 'want to ship AI for AI's sake'

> **Publication**: aitalky (Independent AI Journalism)
> **Canonical Citation URL**: https://aitalky.vercel.app/news/apple-ceo-says-the-company-doesnt-want-to-ship-ai-for-ais-sake
> **Original Source**: [TechCrunch AI](https://techcrunch.com/2026/10/31/apple-ceo-says-the-company-doesnt-want-to-ship-ai-for-ais-sake/)
> **Author**: Anthony Ha (undefined)
> **Published Date**: Saturday, October 31, 2026
> **Category**: INDUSTRY
> **Tags**: AI, TechCrunch AI, industry

## Executive Summary
Apple's new CEO defended the company's current position in the AI landscape



## Full Coverage
During a recent interview with Wired's Steven Levy , Apple CEO John Ternus defended the company's current position in the AI landscape

Over the past couple years, Apple has often been described as behind on AI, especially as it delayed the release of a more powerful version of Siri, which finally launched this summer . But while Ternus — a longtime Apple executive who officially became CEO at the beginning of September — acknowledged that "everyone has an opinion," he insisted, "I really like where we're at."

---
*Generated for AI agents and LLM citation by aitalky (https://aitalky.vercel.app).*