# Announcing new ways to customize models with SageMaker AI, without managing GPUs

> **Publication**: aitalky (Independent AI Journalism)
> **Canonical Citation URL**: https://aitalky.vercel.app/news/announcing-new-ways-to-customize-models-with-sagemaker-ai-without-managing-gpus
> **Original Source**: [AWS ML Blog](https://aws.amazon.com/blogs/machine-learning/announcing-new-ways-to-customize-models-with-sagemaker-ai-without-managing-gpus/)
> **Author**: Pooja Karadgi (undefined)
> **Published Date**: Thursday, October 22, 2026
> **Category**: INDUSTRY
> **Tags**: AI, AWS ML Blog, industry

## Executive Summary
Amazon SageMaker AI serverless model customization now includes training sessions, generally available today. You write and coordinate your own post-training loop (custom loss functions, reward signals, or multi-turn reinforcement learning) while SageMaker AI...



## Full Coverage
Companies getting real results from AI aren't only using foundation models (FMs) off the shelf. They're customizing open-weight models using post-training techniques such as reinforcement learning. A model trained on your business context, product catalog, or clinical vocabulary will be more accurate for your task and cost less to run. When you build agents, your data, workflows, evaluations, and success criteria also shape how the model behaves

However, model customization is difficult. You must choose the right technique, set up and manage GPU infrastructure, and, for agents, build environments for multi-turn reinforcement learning. We launched Amazon SageMaker AI serverless model customization to solve these challenges, and today, we're expanding it with the general availability launch of training sessions

With training sessions you get control over the post-training logic without managing the underlying infrastructure. You write and coordinate the training loop, including custom loss functions or reward signals. SageMaker AI handles GPU allocation, distributed execution, fault recovery, and checkpoint storage

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